Web 2.0 has focused the importance of information, not on a few experts on a topic, but on a multitude of opinions expressed by users through various media on social networks. Due to this, there has been a increasing interest in systems that are able to determine what users think about a certain concept, by adding different sources of data and applying polarity calculations, to determine and compare these concepts with similar ones. In this paper we describe Social Analytics, our vision on how these kind of system should work, with a simple and optimized interface to meet the needs of the users.